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A CLEARER STARTING POINT

Software and AI project
planning guides.

The decisions that shape a project happen before the first screen or line of code. These are the ones we find ourselves explaining most often, written down so you can arrive at a first conversation already knowing what to ask.

27 guides covering how to write a brief an estimate can be built from, how to choose between a website, a web app and a mobile app, what actually drives software cost, when generative AI earns its place, whether a project needs a blockchain, and how to judge a development partner. Each one ends where it should: with the question you still need to answer.

5 GUIDES /

Scope, budget and partners

The decisions that determine whether an estimate can be trusted: what you are building, what done means, what moves the number, and who you hand it to.

8 GUIDES /

Platform and architecture

What to build on, what to build it as, and when the more interesting technology is the wrong answer.

8 GUIDES /

AI and integrations

Where a model earns its place, how to scope one, what it needs before launch, and how to tell a demo from a feature.

3 GUIDES /

Blockchain and Web3

Whether a chain belongs in the design at all, what the interface owes a user mid-transaction, and what a security review actually covers.

3 GUIDES /

Community, culture and practice

Choosing where a community lives, what an artist needs online, and why design, engineering and community work better in one team.